Australian Wine - Winning the long game
Program Abstracts Register Presenters
If you missed the live seminar you can purchase the recordings here
Seminar: Australian Wine - Winning the long game, 29 June -1 July
ASVO is proudly working in collaboration with the Wine Communicators of Australia (WCA) to present an online seminar on June 29- July 1, ‘Australian wine: winning the long game’ tackling the big issues: growing, making and selling wine in the future.
Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things). Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.
The seminar will provide technical information and real case studies, to build capability and efficiency in the Australian wine industry. Drawing on the expertise from within the wine industry and the experiences of others, attendees will gain a greater understanding of our impacts globally, strategies to improve the environment through winegrowing and making practices, and how best to communicate these messages to customers and consumers.
You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.
Headlining the event is Sophie Taylor-Price, sustainability consultant, Landcare Australia Ambassador and the granddaughter of the late former Prime Minister, Bob Hawke presenting the cases for urgent climate action and also for optimism. Presenters from the Australian wine industry include 2018 ASVO Viticulturist of the Year Colin Bell, Nuffield Scholar Marty Gransden and 2019 graduate of the Australian wine industry’s Future Leaders program, Hayley Purbrick from Tahbilk Winery.
Why Register
This is your opportunity to gain updates, insights and knowledge from leading industry experts in the building a viable and exciting future. How to leave the earth in a better position than you found it and how to communicate your messaging, By attending this event you will:
- Gain insights into the latest trends around the world.
- Gain a greater understanding on consumer desire for greater focus on health and wellbeing.
- Gain a greater understanding of the impact we have on the world footprint and our responsibilities for future generations.
- Build your network in the wine sector across various aspects.
- Be informed about current marketing strategies and techniques that are gaining traction.
Who Should Attend
This program is design for everybody who works in the wine sector from growers, winemakers, wine marketers and wine journalists, anyone interested in winning the long game.
Program
The program offers 9 sessions over 3 days, each session will be in live-video format with a Q&A session at the end. By registering for this event you will gain access to ALL presentations, however, you can 'pick and choose' which ones to attend depending on your interests.
Listen Live | Listen Later
When you register you will get access to all of the live sessions, you can ask questions to help you apply the information to your situation. Each session will be recorded & made available to participants.
Session 1 | Winning the long game |
Monday,
| Setting the scene for the seminar, wine industry leaders will provide their perspective on the critical questions: how did we get here, what is the current state of play and how will we win the long game? Bringing her Australian and global insights, Sophie Taylor-Price will also explore these questions and bring her own outlook to the session including ‘2020, the case for optimism’. |
Session 2 | Towards a sustainable future - mitigating climate change |
Monday,
| The wine industry is a small player with regard to its role as a greenhouse gas (GHG) emitter. However it’s important to understand the sources, quantum and opportunities to reduce our emissions, along with our impacts on climate change and the importance of climate change in our overall sustainability strategy. This session will provide an update on our GHG emissions footprint, the simple and innovative ways in which vineyards and wineries are reducing emissions, the business case for emissions mitigation and an exploration of CO2 capture in brewing. |
Session 3 | Adapting to a changing climate |
Monday,
| The Australian wine industry has been experiencing and adapting to climate change at a rapid rate both on the ground and in research. The final session of Day 3 will showcase the capacity for rapid adaptation in the vineyard and a range of research, tools and resources to support further adaptation and future planning, including a new atlas of regional climate modelling and climate scenario modelling for viticulture. Professor Manfred Stoll joins the session to share an overview of climate change research from Geisenheim University in Germany |
Session 4 | The changing landscape |
Tuesday,
| The first session of Day 2 – Winning the long game, will address tackling some of the industry’s real challenges, beginning with one of the biggest threats to the survival of the wine industry – water scarcity. The session will then switch gears to focus on biosecurity, the impacts of climate change on grape pest and disease threats and adapting to a future where vineyards are managed using limited chemical control options. |
Session 5 | Fire - impacts, monitoring, remediation and managing the message |
Tuesday,
| In the summer of 2019/2020, numerous Australian wine regions were affected by fire. Australia has a strong track record of research into the effects of smoke on wine and, more recently, monitoring smoke and remediating smoke-affected wine. This session brings together the researchers at the front line of smoke research and will also discuss how to best communicate the messages about fire, smoke and wine. |
Session 6 | Making our wine businesses sustainable |
Tuesday,
| The main game for all of us is to ensure our businesses are sustainable. This requires a 360-degree view of all aspects of the business and its operating environment. Session 6 will explore the challenge of accessing finance in a changing climate, the benefits of diversity in the workplace, defining the value proposition and working towards sustainability at the business and regional level and the importance of business agility when responding to crises. |
Session 7 | Do consumers care about sustainability? |
Wednesday,
| ‘Sustainable wine’ is a nebulous but expanding category. New insights into consumer knowledge and preferences will be discussed including Marcus Ihre from System Bolaget, Sweden which is spearheading the sustainability category. The panel session will be joined by producers who will discuss their approach to communicating sustainability in the marketplace. |
Session 8 | Doing it differently |
Wednesday,
| Session 8 hones in on ‘doing it differently’. Change starts in the vineyard, from vineyard design to variety choices and soil management – grape and wine quality is the end-goal. Rob Glastonbury will give us insight into winery-based data-driven decision-making. In a future where we are all doing it differently to survive, how can we capitalise on this and tell more impactful stories? |
Session 9 | The keys to success |
Wednesday,
| The final session of the seminar will bring back our visionary leaders. Armed with the results of an audience poll, the panel will gaze into the crystal ball and give us their insights into the risks we face in the future and their vision for the research, the technology and the skills we will need to win the long game. |
Registration
| ASVO Members | $100.00 | Register |
| WCA Members | $100.00 | Register |
| Non Member | $150.00 | Register |
| Student | $75.00 | Register |
Additional Information
Monday 29 June
| NSW (AEST) | SA | VIC | WA |
|---|---|---|---|---|
Session 1 | 12:00 – 1:30 | 11:30 - 1:00 | 12:00 – 1:30 | 10:00 – 11:30 |
Session 2 | 2:00 – 3:30 | 1:30 - 3:00 | 2:00 – 3:30 | 12:00 -1:30 |
Session 3 | 4:00 – 5:30 | 3:30 - 5:00 | 4:00 – 5:30 | 2:00 – 3:30 |
Tuesday 30 June
Session 4 | 12:00 – 1:30 | 11:30 - 1:00 | 12:00 – 1:30 | 10:00 – 11:30 |
Session 5 | 2:00 – 3:30 | 1:30 - 3:00 | 2:00 – 3:30 | 12:00 -1:30 |
Session 6 | 4:00 – 5:30 | 3:30 - 5:00 | 4:00 – 5:30 | 2:00 – 3:30 |
Wednesday 1 July
Session 7 | 12:00 – 1:30 | 11:30 - 1:00 | 12:00 – 1:30 | 10:00 – 11:30 |
Session 8 | 2:00 – 3:30 | 1:30 - 3:00 | 2:00 – 3:30 | 12:00 -1:30 |
Session 9 | 4:00 – 5:30 | 3:30 - 5:00 | 4:00 – 5:30 | 2:00 – 3:30 |
