Australian Wine - Winning the long game
Important update: ‘Australian wine – winning the long game’ to be staged as a fully online experience.
Seminar: Australian Wine - Winning the long game, 29 June -1 July
ASVO is proudly working in collaboration with the Wine Communicators of Australia (WCA) to present a two-day seminar on June 29-30, ‘Australian wine: winning the long game’ tackling the big issues: growing, making and selling wine in the future.
Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things). Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.
The seminar will provide technical information and real case studies, to build capability and efficiency in the Australian wine industry. Drawing on the expertise from within the wine industry and the experiences of others, attendees will gain a greater understanding of our impacts globally, strategies to improve the environment through winegrowing and making practices, and how best to communicate these messages to customers and consumers.
You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.
Headlining the event is Sophie Taylor-Price, sustainability consultant, Landcare Australia Ambassador and the granddaughter of the late former Prime Minister, Bob Hawke presenting the cases for urgent climate action and also for optimism. Presenters from the Australian wine industry include 2018 ASVO Viticulturist of the Year Colin Bell, Nuffield Scholar Marty Gransden and 2019 graduate of the Australian wine industry’s Future Leaders program, Hayley Purbrick from Tahbilk Winery.
This is your opportunity to gain updates, insights and knowledge from leading industry experts in the building a viable and exciting future. How to leave the earth in a better position than you found it and how to communicate your messaging, By attending this event you will:
- Gain insights into the latest trends around the world.
- Gain a greater understanding on consumer desire for greater focus on health and wellbeing.
- Gain a greater understanding of the impact we on the world footprint and our responsibilities for future generations.
- Build your network in the wine sector across functions.
- Be informed about current marketing strategies and techniques that are gaining traction.
Who Should Attend
This program is design for everybody who works in the wine sector from growers, winemakers, wine marketers and wine journalists, anyone interested in winning the long game.
This program will continue to be updated as speakers confirm.
We will release a final program closer to the date.
- Sophie Taylor-Price
Vineyard & Winery Practices
- Alternative varieties Greek & Portuguese case study
Marty Gransden, Cumulus wines
Practical Design For Efficient Vineyards
Rob Sutherland, DeBortoli
- Biosecurity considerations and vineyard establishment
Anna Hooper, Australian Grape and Wine
- Impacts of drought and restrictions on grapes and cross sector
Ashley Keegan, Fabal
- Winter drought project extension
Paul Petrie, SARDI
- Does investing in sustainability really pay off?
Hayley Purbrick, Tahbilk Wines
Marketing and Consumer Behaviour
- International customer / consumer demands
Stuart Barclay, Wine Australia
- Using sustainability as a regional initiative
Jennifer Lynch, McLaren Vale Grape Wine & Tourism Association
Ms Lynne Newbury
Ms Lynne Newbury
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